Proof It Works
Real projects. Real metrics. Real outcomes.
Every project I take on has one goal: measurable growth. Whether that's AI profiles processed, organic traffic gained, or discovery calls eliminated, I track outcomes, not outputs. Below are selected case studies from real client work. Results are actual figures, not projections.
FOQUS360.ai
AI-Powered Facial Profiling Platform
The Challenge
CEO needed to validate a new business model: AI-powered facial profiling for hiring and coaching decisions. 14 months of R&D and psychology framework development came first. Then the full-stack platform needed to process photos, generate personality insights, and handle payments, all shipped in 60 days.
What I Did
- •Positioned facial profiling as 'behavioral intelligence' (not pseudoscience)
- •Built psychology-driven copy that explains complex concept simply
- •Designed visual dashboard (radar charts, compatibility scores)
- •Integrated GPT-4o for personality analysis + coaching recommendations
- •Set up credit system, referrals, Google OAuth
View Live Site →“Usman took our concept and turned it into a working product faster than we thought possible.”
UniversitiesPage SEO
30% Organic Traffic Growth in 6 Months
The Challenge
Education platform needed to increase organic traffic to compete with established study-abroad sites. Traffic was stagnant, rankings were stuck on page 3-5.
What I Did
- •Behavioral SEO: targeted buyer intent (not just keywords)
- •Content optimization using psychological triggers
- •Site structure overhaul for better crawlability
- •Created AI-ready content architecture
- •Internal linking strategy to boost page authority
Dr. Usman Sana Executive Branding
Professional Website + Brand Positioning
The Challenge
Renowned coach/professor needed digital presence that matched his offline authority. Required professional brand identity and conversion-focused website.
What I Did
- •Crafted positioning: 'The Architect of Systems'
- •Built storytelling-driven website (from dentist to systemist)
- •Showcased credentials without being boring (patents, 25K+ patients)
- •Created clear CTA paths for different audiences
- •Integrated FOQUS360.ai as product offering
Ottoman AI Chatbot
Recipe Assistant for Foods Liver Blog
The Challenge
Food blog needed engagement beyond passive content consumption. Wanted 24/7 recipe assistance without hiring support staff.
What I Did
- •Built AI chatbot trained on 500+ recipes
- •Natural conversation flow (not robotic)
- •Integrated with blog's search and recipe pages
- •AdSense optimization for monetization
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