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Behavioral Technologist & CTO

Most businesses think they have a traffic problem.

Usually, they have a psychology problem. I've spent 9 years decoding why users click, why they hesitate, and exactly what makes them leave without buying.

The Intersection of Psychology & Technology

Most businesses think they have a traffic problem. They invest in ads, SEO, and content—but their conversion rates stay stuck. The real issue? They have a psychology problem. I don't just look at code; I look at the human brain behind the screen. As a CTO and Behavioral Technologist, I sit at the rare intersection of Psychology and Advanced Tech.

I've spent the last 9 years decoding why users click, why they hesitate, and exactly what makes them leave your site without buying. From my early days as an SEO intern at ITClass to becoming SEO Team Lead, then Social Media Executive at Debug Micro, I learned that traffic alone doesn't solve revenue problems. Understanding human behavior does.

The Backstory: “Marketing Samurai”

The "Marketing Samurai" backstory represents my journey—strategic patience and disciplined execution through every challenge. When COVID-19 disrupted everything, I earned a Marketing Specialist certification from AGM Agency USA and dove deeper into psychology. That foundation shaped everything that followed.

The 9-Year Journey

The turning point came when I started building my own projects. With Foods Liver food blog and Ottoman AI chatbot, I handled everything—SEO, content, WordPress, social media, video production. This taught me what it takes to build from the ground up. At Universities Page as SEO Manager, I increased organic traffic by 30%+ in 6 months. But I realized something crucial: traffic without psychology is just noise.

Career Journey

  • 2018

    SEO Intern at ITClass

    Started with curiosity about digital marketing. Quickly became SEO Team Lead and set up company YouTube studio.

  • 2019

    Social Media Executive at Debug Micro

    Fast-paced role managing campaigns, creating posts, and editing YouTube content. Learned adaptability and creativity.

  • 2020

    COVID Disruption → Opportunity

    Lost my job but earned Marketing Specialist certification from AGM Agency USA through scholarship program.

  • 2021

    Canada Prime Marketing + Psychology Studies

    Joined as marketing specialist while diving deeper into psychology - a subject that continues shaping my perspective.

  • 2022

    Freelancing + Foods Liver Blog

    Built Foods Liver food blog with Ottoman AI chatbot, handling everything: SEO, content, WordPress, social media, video production. Learned full-stack building.

  • 2024-2025

    SEO Manager at Universities Page

    Created strategies and led content optimization. Increased organic traffic by 30%+ in 6 months with AI-ready SEO.

  • 2025-Present

    Marketing Director → CTO at USLC

    Built and launched FOQUS AI (ai.uslc.online) - 150+ facial profiles in first month. Psychology + AI + Marketing combined.

My Core Competencies

Today, as CTO at US Life Coaching (USLC), I built and launched FOQUS AI (ai.uslc.online)—an AI-powered facial profiling platform that processed 150+ profiles in its first month. This is where psychology meets technology at scale. My core competencies are clear: Behavioral Audits (identifying cognitive biases in UI/UX), Technical Execution (building scalable web apps with Next.js and React that convert), and AI Integration (implementing smart agents to automate growth).

How Neuromarketing Audits Identify Friction Points

The problem most businesses face is "Psychological Friction"—hidden barriers like Cognitive Load, Analysis Paralysis, or Weak Anchoring that kill sales silently. Through Neuromarketing Audits and Technical Strategy, I analyze your digital customer journey to find these friction points and give you the engineering roadmap to fix them. If you want a website that doesn't just "work" but actually persuades, that's what I build.

Three Core Competencies

Behavioral Audits

Identifying cognitive biases in UI/UX. I analyze Cognitive Load, Analysis Paralysis, and Weak Anchoring to find what's killing your conversions.

Technical Execution

Building scalable web apps (Next.js, React, Python) that convert. Full-stack development with psychology-driven design.

AI Integration

Implementing smart agents (like FOQUS AI) to automate growth. AI/ML development that scales psychological insights.

Current Focus

FOQUS AI

Live AI-powered facial profiling platform. 150+ profiles analyzed in first month.

View Live Platform →

FOQUS for Biz

Next evolution: HR, sales, and leadership platform powered by facial profiling + AI.

Coming Soon

Ready to eliminate psychological friction?

If you're driving traffic but conversions are stuck, you likely have hidden psychological barriers killing your sales. Let's identify them and build a website that persuades.

Book an Audit