Most coaches have a marketing problem.
I have a psychology obsession.
9 years. Three disciplines. One focus: building AI systems that convert.
I didn't start as a developer.
I started as an SEO intern trying to understand why people clicked on some things and not others. That question led me down a 9-year rabbit hole through marketing, psychology, behavioral science, and eventually, building AI systems.
The turning point was FOQUS360.ai. I built an AI-powered behavioral profiling platform from scratch in 60 days, after 14 months of R&D. It processed 150+ profiles in its first month.
That's when I understood: the coaches who win aren't the ones with the best methodology. They're the ones with the best system behind their methodology.
That's what I build.
The Journey
SEO Intern
Learned why people click.
COVID + Certification
Earned Marketing Specialist cert, went deep on psychology.
First Full Product
Built Foods Liver + Ottoman AI chatbot from scratch.
CTO at USLC
Launched FOQUS360.ai. 150+ profiles in month 1.
What I Bring to Every Project
Behavioral Audits
I understand why users hesitate, what builds trust, and how decisions actually get made. This goes into every system I build. Not as a layer on top, but as the foundation.
Technical Execution
Full-stack development in Next.js, React, and TypeScript. AI integration with GPT-4o. Production builds that ship on time with zero critical bugs.
AI Integration
SEO, conversion optimization, and acquisition systems built on behavioral science. Traffic without psychology is just noise.
Want to See What I Can Build?
I work with a small number of executive coaches at a time. If you are maxed out on 1:1 clients and want a system that scales without adding hours, book a free 20-minute strategy call.