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About Me

Most Developers Don't Understand Human Behavior. Most Psychologists Don't Understand Tech.

I do both. And that's why coaches hire me to build systems that actually scale their practice.

The Psychology Foundation

I didn't study psychology to become a therapist. I studied it to understand why people buy. What makes someone click 'yes' vs. scroll past? What triggers trust? What kills it? This isn't theory — it's behavioral science applied to business.

The Marketing Proof

I spent 9 years building funnels, running SEO campaigns, and optimizing conversions for real businesses. From SEO intern at ITClass to CTO at USLC, I learned what works (and what's just marketing fluff).

The Tech Execution

Then I learned to code. Not to 'be a developer' — to turn behavioral insights into systems that scale. I built FOQUS360.ai from scratch. I built Ottoman AI. I drove 30% traffic growth for UniversitiesPage. I don't just give advice. I build it.

How I Work with Coaches

01

Strategy Call (Free)

We audit your current setup. I tell you what's broken and how to fix it — even if you don't hire me.

02

Custom Roadmap

I don't pitch templates. I analyze your business model and build a system designed for YOUR coaching practice.

03

Build + Launch

You stay focused on clients. I handle the tech. No jargon, no delays. Just results.

04

Optimize + Scale

We track metrics, run experiments, and improve conversion rates over time. This isn't 'set it and forget it' — it's continuous growth.

🛡️

My Guarantee

If I can't see a clear path to ROI for your project, I'll tell you upfront. I don't take projects I can't win. That's good for both of us.

Let's Work Together

Book a free 20-minute strategy call. I'll audit your setup and show you the best path forward.

Book Strategy Call