Most developers don't understand human behavior.
Most psychologists don't understand tech.
I do both.
I build AI-powered systems for executive coaches who want to scale past 1:1 without burning out. Psychology is not a soft skill I mention in bios. It is the foundation of everything I build.
What I Actually Do
I sit at the intersection of behavioral psychology and technical development. That combination is rare. Most builders optimize for functionality. I optimize for how humans actually make decisions.
My clients are executive coaches in the UK and US charging £3,000 to £50,000 per engagement. They come to me when they are maxed out on 1:1 clients and need a system that scales their methodology without adding more hours.
I build three types of systems: AI coaching platforms that serve 50 to 100 clients simultaneously, client acquisition engines that bring in 3 to 5 qualified calls per month, and lead pre-qualification systems that cut wasted discovery calls by 50%.
Proof It Works
Live webinar attendees
$115 budget. Target was 300.
Organic traffic growth
6 months. UniversitiesPage.
AI profiles processed
First 30 days. FOQUS360.
Years building systems
Psychology to CTO.
The 9-Year Journey
SEO Intern at ITClass
Started with curiosity about why some pages ranked and others did not. Became SEO Team Lead within months. First lesson: behavior drives rankings, not just keywords.
Social Media Executive at Debug Micro
Managed campaigns across multiple clients. Learned that attention is easy to buy. Trust is not.
COVID + Certification
Lost my job. Earned a Marketing Specialist certification from AGM Agency USA. Used the time to go deeper into psychology. That decision changed everything that followed.
Canada Prime Marketing
Joined as Marketing Specialist while studying consumer psychology formally. The overlap between behavioral science and digital marketing became impossible to ignore.
Freelancing + Foods Liver
Built a food blog with an AI chatbot from scratch. Handled SEO, content, WordPress, and video production alone. First taste of building a full system end to end.
SEO Manager at UniversitiesPage
Led content strategy and SEO optimization. Grew organic traffic 30%+ in 6 months using behavioral SEO, targeting buyer intent, not just search volume.
CTO at USLC + FOQUS360
Spent 14 months in R&D, researching behavioral profiling, validating the psychology framework, and testing the core concept. Then built and shipped the full production MVP in 60 days. Solo. 150+ profiles analyzed in the first month. Zero critical bugs.
UFT Digital Lab
Running my own lab building AI systems for executive coaches. Every project has exact numbers attached. No vague outcomes.
What I Bring to Every Project
Behavioral Psychology
I understand why users hesitate, what builds trust, and how decisions actually get made. This goes into every system I build, not as a layer on top, but as the foundation.
Technical Execution
Full-stack development in Next.js, React, and TypeScript. AI integration with GPT-4o. Production builds that ship on time and run without critical bugs.
Growth Systems
SEO, conversion optimization, and acquisition systems built on behavioral science. Traffic without psychology is just noise.
Want to See What I Can Build?
I work with a small number of executive coaches at a time. If you are maxed out on 1:1 clients and want a system that scales without adding hours, book a free 20-minute strategy call.